Designing for space using white space

It's important to remember that white space (also known as negative space) isn't just a background or afterthought—it's an important part of the design. By reducing the superfluous elements on your web page, you also strengthen the visual impact of your message—you actually get your point across better with fewer words and images. When you pay attention to the spatial relationship between elements, you can make your page flow better, actually leading the viewer's eye from section to section. This space isn't just the area between graphics; it's also the letter and paragraph spacing, margins—everything on the page.